Lifestyle photography oftentimes doesn't have a message at all since it is focused on aesthetics. Documentary photography oftentimes focuses solely on the story, on transmitting a message, and forget that photography is supposed to be beautiful. Finding the balance between the two is key and that's the main reason for us to be here.
Documenting the movement of our cycling community. Promoting its growth. Shooting film. Shooting digital. Seeking for passion. Spreading the love.