The studio, run by Marcelo Alegre and Andrés Baldoví, was set up in 2001 and it currently has a long list of collaborators specialized in different sectors. We understand design as a global concept which is not only applied to aesthetics, but that can and does come up with realistic long-term solutions for the product’s lifespan: right from the production process itself, the sustainability of its manufacturing, the use efficiency, the user interface or its environmentally-friendly materials. We design with the user, the company and the release of the product in mind.