Did you know that…? • 72.1% of consumers spend most or all of their time on websites in their own language. • 72.4% of consumers said they would be more likely to buy a product with information in their own language. • 56.2% of consumers said that the ability to obtain information in their own language is more important than the price.
Source: Common Sense Advisory – "Can't Read, Won't Buy" and "Millennials around the Globe"
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